Ralph Lauren

To celebrate Ralph Lauren's 50th Anniversary, the brand focused on showcasing the versatile ways of wearing the Polo Shirt. I crafted and executed a media-partnership strategy that highlighted this message through an editorial shoot, capturing the brand's unique blend of modernity and heritage, and featuring selected actress/KOL Hanli Hoefer's personal take on the Polo Shirt.

The campaign included both print and digital editorials, along with a custom-made AR hologram of Hanli Hoefer in one of the versatile looks, allowing the audience to see how the quintessential shirt came to life. Various social media entitlements were incorporated to drive traffic, leading to a successful campaign that was featured on Ralph Lauren HQ's global Instagram handle (15.8M).