Technogym

The campaign takes inspiration from Technogym's mission, "Let's move for a better world’, exploring the transformative power of art to evoke emotional responses, spark change, and inspire personal transformation. The inaugural theme, "Connection" emphasizes cultivating environments for optimal well-being, enabling individuals to connect and achieve their best selves.

Tiffany Lovage was selected to transform the Technogym Bench, drawing inspiration from the ornamental style of blue Chinese porcelain. Her design pays tribute to Singapore's rich history as a trading hub, symbolising movements that impact the diverse flora, fauna, and architectural motifs that define the city. Lovage's work transformed the bench into a symbol of harmony—a Garden Bench for a Garden City—where nature and architecture coexist.

Presented at the Tatler Homes Design Awards 2023 to FARM Architects, winners of the “Best Bespoke Concept” category, this initiative later evolved into "Design to Move" to celebrate Technogym's 40th Anniversary. It featured 40 benches showcased at the Salone del Mobile 2024 and auctioned to support UNICEF, highlighting the campaign's mission to connect people through design and wellness.